The Brand
Bear the KOALA-T® Brand!
A recent Gallup survey in the apparel industry revealed that two of every three (64%) consumers equate brands with KOALA-T®. The long term strength of a brand therefore will be directly associated to the quality of the products bearing the brand name.
The mark of KOALA-T®!
The KOALA-T® / QUALITY word play is fun but also very serious. Consumers will learn through experience that KOALA-T® Brand products are quality products.
Experts have promoted the value of distinctive associations to improve memory. The distinctive association of KOALA-T® with "quality" thus works to reinforce consumer awareness of the brand each time they see or hear "quality".
The subliminal power of the KOALA-T® Brand mark combined with well executed KOALA-T® product programs will translate into rapid broad based acceptance and goodwill.
The name says it all!
