The Concept
The mark of KOALA-T®!
Quality or KOALA-T®...either way, today's KOALA-T® conscious consumers are seeking products that give them a fair dinkum (honest, genuine) value. The KOALA-T® BRAND provides a unique and effective approach for manufacturers to communicate the KOALA-T® and value of their products.
The Australian lifestyle appeal!
The Australian theme has taken firm root in the United States. And consumer interest in all things Australian continues to grow. Australia; that mysterious rugged land down under. Strange animals, spectacular landscapes, intriguing accents, and the free-spirited Aussie personality.
KOALA-T®!
An endearing koala bear takes on a human personality as KOALA-T®. He is the personification of the KOALA-T® BRAND. A friendly, easy going bloke with a naive yet savvy self-assured personality. As a spokesperson for the concept, he is committed to quality.
The name says it all!