The Marketing
Bear the mark of KOALA-T® Brand!
The primary objective of the KOALA-T® Brand marketing effort is to establish the mark as a symbol of KOALA-T® and as a brand of preference. This will be achieved through a carefully controlled licensing program offering value oriented KOALA-T® products and services.
The mark of KOALA-T®!
Today's KOALA-T® conscience consumers are the target users for KOALA-T® Brand products. Their interest will be captured by the Australian theme and the visual appeal of the mark along with attractive product styling. For them, the key messages are KOALA-T® and Value.
The fun of the KOALA-T® concept and its promise of KOALA-T® will encourage trial purchases. The genuine product value and quality will secure brand loyalty.
This brand loyalty will promote consumer cross-market purchasing of KOALA-T® Brand merchandise. Each product program then benefits by the exposure of KOALA-T® in other product categories. As their trust grows, consumers will seek the KOALA-T® Brand mark.
The name says it all!